Q&A

Q: What is SEO?

A: Click on the question to find out.

Q: Why do I need SEO?

A: If you’re not found on the first page of Google when someone is looking for your service or product, chances are that you will not get an online visit from them. The first results page gets about 90% of all traffic.

Q: But my website is on the first page of Google!

A: Are you sure of that? Have you tried looking up your service/product on a non-biased computer? Google recognises websites you frequently visit as relevant to you, so their positions are artificially improved for your benefit. Try looking for your service or product in the library, internet cafe or a neighbour’s computer.

Q: My webmaster/IT guy can do that for me

A: Usually webmasters offer very basic SEO, without taking into account what keywords are really worth promoting, without proper competitor and site analysis and without continuously monitoring your current positions on the search engine result pages.

Q: I can do it myself…

A: Yes you can (and you can start learning from wikipedia), however, it’s quite easy for a novice search engine optimiser to perform a “black hat” optimisation technique which will result in your website being penalised and dropped from the search engine results pages.
At AussieTec, our job is to make sure you get the best SEO for your website and business, so you can get more business done.

Q: Why pay for SEM/PPC campaign management?

A: A professional SEM (Search Engine Marketing, click for more info) campaign management means two things:

  • You maximise your ads exposure to your target clients and customers
  • You minimise the cost of running those ads